Group 1: People actually shipping ideas, launching businesses, doing creative work, taking risks and sharing first-hand learnings.
Group 2: People writing about group 1 in clear, concise, accessible language.
[And here rests the line of bullshit demarcation…]
Group 3: People aggregating the learnings of group 2, passing it off as first-hand wisdom.
Group 4: People aggregating the learnings of group 3, believing they are as worthy of praise as the people in group 1.
Groups 5+: And downward….
The Complex eventually becomes a full fledged self-sufficient ecosystem when people in group 4 are reviewing books by people in group 3 who are only tweeting people in group 2 who are appearing on the podcasts started by people in group 3.