So, how do we even the odds to give you a better chance at making complex information memorable, and give your audience a better chance at processing said information?
It comes down to asking yourself these two questions:
- If my audience will only remember one thing about my explanation, what is that “one thing?”
- And, why should my audience care about this “one thing?”
This instantly creates focus for you to pick and choose the information you deliver (and how you deliver it), and makes it more likely your audience will get what you’re trying to say.