And when it comes to ideas, there are basically two kinds of people:
Those who struggle to come up with what feels like good ideas
Those gifted with a ton of ideas, but who struggle to pick the right idea to pursue
And because struggling stinks, the good news is that no matter which of these two camps you’re from, what follows can help you.
As for me, I come from camp #2. Ideas come to me in waves, and when the waves hit they’re like tsunamis. I’ve got the debris—dozens of notebooks and countless sticky notes, napkins, even birch bark with my barely legible notes about the idea on them—stuffed in manila envelopes to prove it.
My problem, however, used to be that when it came time to work on a new thing—in my case a new article, video, book, or business, for example—I’d review all my ideas and feel… CONFUSED AND OVERWHELMED.
Because there were actually many ideas scribbled in my notebooks and stuffed in my manila envelopes that were good. And how on earth do I pick just one idea? Especially if I was going to be investing significant amounts of my time and energy into it.