Sometimes you need to explain the “one thing” that your audience should care about and understand.
So, how do we even the odds to give you a better chance at making complex information memorable, and give your audience a better chance at processing said information?
It comes down to asking yourself these two questions:
- If my audience will only remember one thing about my explanation, what is that “one thing?”
- And, why should my audience care about this “one thing?”
This instantly creates focus for you to pick and choose the information you deliver (and how you deliver it), and makes it more likely your audience will get what you’re trying to say.
Source: How To Turn Complicated Ideas Into Simple Concepts
My colleagues and I have been studying consumers for many years. After literally hundreds of studies, about three years ago we consolidated our findings and were able to identify 24 ‘elements of value’ — but we suspected there were more. So, in 2015, we did some new qualitative research — talking directly to consumers about the products they were buying.
As people spoke about why they made a particular purchase, we kept asking questions, trying to get at the fundamentals. If someone told us their bank was ‘convenient’, we didn’t accept that answer: We would probe further by asking, ‘What does convenience mean to you?’ The consumer would then delve deeper, and say things like, ‘Well, it’s nearby, so it saves me a lot of time and effort’. We did this repeatedly, across all the different statements consumers made, to get at the most granular elements of value. We ultimately did some quantitative research as well — but it all began with these deep customer insights.”
Research finds that the right kind of hierarchy can help teams be better innovators and learners.
Experts, academics, and experienced innovators frequently espouse the virtues of eliminating hierarchies to make sure every idea is heard and to unlock innovation.1 As intuitively appealing as this view is, it does not stand up to scrutiny. In fact, a growing body of research, including studies by one of this article’s authors, shows that the right hierarchy can help teams become better innovators and learners.2 We have also seen what happens when teams insist upon being flat. They often become unfocused, tumultuous, and inefficient because their pursuit of perfect equality prevents the more expert team members from resolving conflicts and playing leadership roles in group learning and innovation.
Source: The Truth About Hierarchy | MIT Sloan Management Review
Best Innovation RSS feeds
1. Innovation Excellence
RSS Feed – innovationexcellence.com/feed + Follow RSS
Site – innovationexcellence.com
About – Innovation Excellence is the online home of the global innovation community, with thousands of members from over 175 countries – thought leaders, executives, practitioners, consultants, vendors, and academia representing all sectors and industries. This blog assembles an ever-growing arsenal of resources, best practices and proven answers for achieving innovation excellence.
Frequency – about 10 posts per week
Source: Top Innovation RSS Feeds on the Web | Innovation Sites | Feedspot RSS Reader
Fixation characterizes many people’s problem-solving efforts. We become stuck on a particular solution or solution set, and we fail to consider a wider range of alternatives. A new study by Jackson Lu, Modupe Akinola, and Malia Masonexamines whether switching tasks can help overcome the fixation problem, and thereby enhance creative problem-solving efforts.
Note that the study does not justify rampant multi-tasking on the part of employees. Creative problem-solving still involves a willingness to focus on a particular problem intensely for a period of time. However, the ability to step away from time to time can be very effective. Note, though, that the task switching worked best when it wasn’t left to the discretion of the research subjects. That’s an interesting finding. It means that team leaders may want to take responsibility for thinking carefully about to either schedule some task switching into creative work, or intervening when they feel appropriate to give people a break from their focus on a particular problem.
CROWDSOURCING RESEARCH We have been meaning to post, for quite some time, about this very interesting report from Nature entitled Crowdsourced research: Many hands make tight work. In it, the authors describe how a finding of theirs didn’t hold up when re-analyzed by the Uri Simonsohn. Instead of digging in their heels, they admitted Uri was right and realized there’s wisdom in having other people take a run at analyzing a data set as they might discover better ways of doing things.
Source: 29 groups analyzed the same data set, apparently in many different ways – Decision Science News
A New Year is looming in the not so distant future, and you may have already started thinking of positive changes you can make for a healthier 2018. However, such a big change in a short amount of time can be difficult, hence why so many resolutions go unfulfilled and are forgotten about. If you are someone that constantly starts the year with hopes for a greater and healthier you, but always seems to have fallen short by the time the next New Year’s Eve party comes around, then this is a list that could particularly help you. Below are some technologies available on your smartphone that are a helping hand for you to reach your goals. (Please check with your GP before embarking on any new fitness journey.)
Source: Top Technologies That Can Help You To Become A Healthier Version Of Yourself – TFOT
Professional dancer Alex Wong believes if you get your mind strong enough, your body will follow.
Source: Motivation with Alex Wong | MyFitnessPal
If you need an appendectomy, call a surgeon. But if you’re seeking a CEO for a surgical device company, an MD may not be your best choice.
To be sure, entrepreneurs in highly specialized and technical industries need the knowledge that only users (doctors, lawyers, engineers, and the like) can provide. Doctors understand what other doctors will value in a new product; lawyers know what other lawyers need. But you can have too much of a good thing — including input from such experts. In fact, my colleagues and I have found that innovation thrives when expert users make up about 40% of an invention team. Any less and the company will lose sight of what its customers need; any more and the group will tend to converge on old ideas.
Source: Too Many Experts Can Hurt Your Innovation Projects